Email Marketing

I create and execute targeted email campaigns that connect runners with P3R events at every stage of the participant journey.

Managing a database of 320,000+ contacts, I oversee campaign strategy, copywriting, design, segmentation, and performance analysis.

I also led P3R's migration to HubSpot, implementing segmentation strategies and email best practices that strengthened engagement and elevated overall email health.

  • Email Objective: Generate registrations by emphasizing the limited-time pricing window and the benefits of early registration.

  • Audience: Past participants and prospective runners.

  • My Role: Strategy, copywriting, design, segmentation, HubSpot build, email testing, and reporting.

  • Results: 15.77% CTR • 86 registrations

I designed custom email banners to align with the event's branding and visual identity.

Handwritten elements were scanned and incorporated into the graphics to create a more personal feel.

  • Email Objective: Drive early registrations and build excitement for next year’s event by highlighting opening-day pricing.

  • Audience: Past participants and prospective runners.

  • My Role: Strategy, copywriting, design, segmentation, HubSpot build, email testing, and reporting.

  • Results: 17% CTR • 488 registrations

Accompanying email banners showcasing registration add-ons.