Paid Social
Own the strategy, creative design, and copywriting for paid social campaigns promoting P3R events across Meta platforms.
Generating over 2M impressions, reaching 1M+Meta accounts and supporting registration growth.
Campaign 1:
2027 Pittsburgh Marathon Registration Opening
Western PA Audience
Developed and managed a three-week paid social campaign targeting runners across Western PA.
Recommended budget, designed creative and copy, and optimized Meta campaigns, resulting in 22 race registrations while building engagement and brand awareness.
Out-of-Market Audience
Developed a targeted paid social campaign across key drive markets, including Cleveland, D.C., Cincinnati, and Buffalo, in addition to cities with a strong history of race participation.
Campaign 2:
2026 America’s Mile Awareness Campaign
Created a multi-format paid social campaign combining short-form video and static images to build event awareness and drive registrations.
Led the creative strategy and developed the video, graphics, and copy that helped push registrations beyond our goal.
Campaign 3:
2026 EQT 10 Miler Registration Push
Created a multi-format paid social campaign combining short-form video and static ads to build event awareness and drive registrations.
Developed the static graphics and copy and strategically incorporated short-form video to engage local audiences and help push registrations.
