Hi, there!
I’m Jenna Gnieski — a Pittsburgh-based digital marketer bringing brands and experiences to life through email, graphic design, social, and live event coverage.
Featured Work & Expertise
Experience
Marketing Content Coordinator
Pittsburgh Three Rivers Marathon
Pittsburgh, PA
August 2024 — Present
Develop and execute integrated marketing campaigns across email, paid social, website, mobile app, and organic social channels to support event growth, retention, and engagement.
Lead end-to-end email marketing campaigns in HubSpot for a 320K+ contact database, generating $233K+ in FY27 revenue and achieving a 31% average open rate (20% industry benchmark).
Design highly-engaging digital and print creative assets for email, social media, paid advertising, race promotions, and event collateral.
Plan, launch, and optimize paid social campaigns through Meta Ads Manager, generating 2M+ impressions, reaching 1M+ accounts, and driving race registrations.
Execute real-time social media coverage for endurance sporting events, producing race-day photo and video content that reaches 123K+ followers across social media channels.
Supervise and mentor a marketing intern by delegating projects, providing feedback, and supporting professional development.
Social Media Manager
Xodus Medical
Pittsburgh, PA
September 2023 — August 2024
Created engaging social content that simplified complex information through compelling copy and visual storytelling.
Managed social media content calendar and brand presence across Instagram, Facebook and YouTube.
Supported media relations efforts by writing press releases, building targeted media lists, and securing local media coverage including an earned placement with WPXI.
Introduced employee spotlights and mascot-driven content to humanize the brand and increase audience engagement.
Analyzed social media performance metrics to optimize content strategy and drive audience growth.
Email Marketing
Upon joining P3R, I led the CRM and ESP migration to HubSpot and developed scalable email workflows and segmentation strategies that improved contact engagement, click-through rates, and email health scores.
Examples of email communications from the 2026 Pittsburgh Marathon and 2026 Parade Day Dash 5K campaigns.
Paid Social
Owned the strategy, creative design, and copywriting for paid social campaigns promoting P3R events across Meta platforms.
Generating over 2M impressions, reaching 1M+ Meta accounts and supporting registration growth.
Graphic Design
Organic Social & Live Event Coverage
Contribute to organic social content for P3R and Pittsburgh Marathon social channels. Role ranges from photo/content capture, post-editing, social copywriting, and community engagement.